Ways you can use Direct Mail Services and Commercial Print Services to Benefit Your Business
Today, we find most companies placing all of their advertising resources into mass media and Internet marketing solutions. Though it is true that both of these forms of marketing will help you reach large numbers of potential customers, neither of these have been around as long or are as cost effective as direct mail marketing services. In today’s world of fast paced commercial marketing, customers are now more open than ever to receiving old fashioned commercial print ads.
Today, in the digital age, it has become somewhat a novelty to have a printed ad placed into your hand. Direct mail marketing actually offers your business a way to reach out to potential customers that is both charming and effective. Direct mail marketing is so effective because it not only gets a message to the customer using email or text message, it actually places an invitation for that customer to meet you at your store or business location in a very real way that customers rarely ignore. Studies show that when you place an EDDM postcard, flyer, or print ad into your customer’s hand, a good percentage of them will return to your store location with it within a few days.
There are several benefits of direct mail marketing that go beyond nevelty. The biggest benefit is that direct mail marketing is the most targeted and well aimed form or marketing in existence at this time. Mass media marketing, and even Internet marketing to a certain extent, are hit and miss to say the least. You aim at reaching large numbers of potential customers, but there is no way to be sure people who see your ads online are going to click your ad, open your text message, or watch your TV commercial through to the end. In the case of direct mail, though, we know that everyone who receives their mail will have your ad in their hand long enough to see it.
The best way to use direct mail marketing is to make new product announcements, advertise special sales, or to distribute special offers in the form of coupons and flyers. One of the best ways to make direct marketing even more cost effective is to find a commercial printer that offers direct mail and EDDM postcard printing services in addition to their regular commercial printing services, at a net savings to the businesses that purchase these services together.
If you are looking for ways to effectively market your business, all you have to do is visit the website of a company that offers direct mail services and EDDM postcard printing services. For businesses that are based in Texas, all you have to do is search the web for Houston commercial printing.